Del mundo de marketing y publicidades

I almost always ignore online ads, but when a video ad for Multiópticas eyewear popped up it caught my attention. Among a series of vignettes it showed a young woman sunbathing topless at the beach—not unusual for Europe—looking healthy, happy and beautiful post-mastectomy.

Turns out, Multiópticas has cleaned up its act after a video ad in 2015 that drew protests for seeming to lump women and glasses together as “accessories.”

If you’re interested in eyeglasses fashion or advertising, check out other video ads from Multióptica’s campaña miradas (“They’re going to look at you, but what matters is your look,” with “look” meaning both appearance and gaze).

 

 

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